1. Free Download Program Marketing Research Graduate Programs For Beginners
2. Free Download Program Marketing Research Graduate Programs K-12
3. Free Download Program Marketing Research Graduate Programs

Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted. Have some marketing or research. What is a Marketing Graduate Program? Marketing graduate programs cover advanced topics in marketing management, marketing research and marketing communications through coursework in theory and best business practices. Students could study subjects such as integrated marketing, demand analysis, buyer behavior, marketing campaign planning, digital marketing, pricing theory and more. Suffolk's Graduate Certificate in Marketing Research (GCMR) is a six-course program designed for individuals interested in marketing research methods and practice. You will gain experience in the design of qualitative and quantitative studies, data analysis, and reporting to inform marketing strategy.

Visualize and utilize data for decision-making in organizations.

If you are looking to work in a dynamic industry identified as increasingly critical for the success of any business, then an MBA in Market Research and Consumer Insights could be the right program for you.

In a time where the availability of information is growing rapidly, businesses need to go beyond just summarizing numbers. They have an urgent need to hire people who can research, analyze, and synthesize multiple sources of data to uncover meaningful consumer insights. In the MRCI concentration, you’ll learn how to discover actionable information that accurately reflects the 'voice of the customer' and helps organizations makenone'>I loved college, and when I learned of the possibility to earn my master’s here through a fellowship I took it. Graduate school was a great experience that expanded my knowledge on many subjects. . . It won’t be easy, but JBU’s graduate program will prepare you to succeed no matter what field you work in/plan to work in. I had an opportunity to continue studying here, and I do not regret it!'

Kirk Jackson

Department Chair, Graduate Business & Online Undergraduate Business
Associate Professor of Accounting

Dr. Kirk Jackson is an experienced professor of finance and accounting. His previous positions include serving on the faculty at Oklahoma Wesleyan University where he was also a dean and chairing an academic department at Southwestern Christian University. His research interests focus on corporate finance, central banking policy, agency theory, managerial accounting, capital markets, and faith integration. He has a Doctor of Business Administration in finance from Anderson University, an M.B.A. from the University of Oklahoma, and a M.A.C.C. from Emporia State University.

Ryan Ladner

Dean, College of Business
Associate Professor of Marketing

Dr. Ryan Ladner moved to Northwest Arkansas in 2015 to teach at JBU and lead the undergraduate department in the College of Business. In 2017, he transitioned from the department head for undergraduate studies to the department head for the Graduate Business Programs. He has a B.S.B.A., in Personal Financial Planning from The University of Southern Mississippi, an M.B.A., from Mississippi College, an M.A., in Theological Studies from Liberty University, and a D.B.A., in Marketing from George Fox University.

Before his role at JBU, Dr. Ladner was a District Sales Leader in the Frito-Lay division of PepsiCo North America. After leaving PepsiCo, he served in various roles in higher education including Director of Enrollment and Assistant Professor of Business at Bryan College and Assistant Professor of Marketing at Palm Beach Atlantic University.

Dr. Ladner teaches courses in strategy and marketing at the undergraduate and graduate levels and he conducts research as well as presents in the areas of active learning, college choice theory, team-based learning, and digital marketing. He also earned the online marketing certified associate designation and serves as the Director of Marketing for the Christian Business Faculty Association.

Dr. Ladner enjoys working out, playing sports and competing in intramurals. He is married and has two children – one boy and one girl. He and his family reside in Siloam Springs.

Randall Waldron

After teaching at the University of South Dakota for 18 years, Dr. Randall Waldron moved to Northwest Arkansas in 2012 to teach at JBU. He has a B.A. degree with majors in Economics and Political Science from Northwestern University and a Ph.D. in Economics from Vanderbilt University. Prior to attending graduate school, he worked as an analyst for the market research firm, Market Facts, Inc., in Chicago and Los Angeles.

Dr. Waldron’s teaching interests include a variety of fields within Economics and International Business. Specializing in applied microeconomics, he has published papers on game theory, experimental economics, business competition, and economic impact analysis. He brings extensive experience in these fields as well as in managerial economics.

Dr. Waldron is a Fulbright Scholar and has lived and taught in China, first at Beijing Jiaotong University and more recently at Yunnan Province at Honghe University. His work has also taken him to Japan, South Korea, Taiwan, Hong Kong, Vietnam and Thailand, as well as to Europe. With his experience in the Asian culture, he was co-founder of the East Asian Institute at the University of South Dakota.

Joe Walenciak

Dean, Business Development and Strategic Partnerships
Professor of Business
Distinguished Professor

Dr. Joe Walenciak holds a Ph.D. in Strategic Management from the University of Arkansas and has been a member of the business faculty at John Brown University since 1982. During that time, he has taught business classes in the undergraduate, online and graduate programs. He has also chaired the undergraduate, graduate and online business programs and is currently serving as the Dean of the College of Business.

While at JBU, Dr. Walenciak has developed and led mission trips and studies programs in Guatemala, Mexico, Honduras, Jordan, China, Brazil, and several other countries. He has received recognitions as SIFE USA Sam Walton Fellow of the Year, SIFE USA Hall of Fame, CBFA Richard C. Chewing Award, Teacher of the Year, and Outstanding Alumnus. He has also been named Ambassador of the Peace of Guatemala by the Guatemalan Government on two separate occasions.

With interests in community development and business accreditation, Dr. Walenciak has held national leadership roles with the Christian Business Faculty Association and with the Accreditation Council for Business Schools and Programs.

Brad Gatlin

Associate Dean, College of Business
Department Chair, Undergraduate Business
Associate Professor of Business

DeNisha McCollum

Mrs. DeNisha McCollum teaches both graduate and undergraduate courses for the College of Business. Prior to her current faculty role, she served as the Director of Graduate Business Programs for three years. As an instructional designer, she also worked on the development and implementation of online course and program offerings for graduate business students. She has a B.A., in Criminal Justice from the University of Arkansas, an M.S. in Leadership and Ethics from JBU, and an M.Ed. in Organizational Leadership from Northcentral University.

Prior to coming to JBU, Mrs. McCollum worked for 12 years with Walmart Stores, Inc. in the areas of Corporate Risk Management and Associate Health Benefits. She has also provided consulting and facilitation services for Walmart and Milestone Leadership.

Mrs. McCollum brings her professional experience and passion for the promotion of ethical leadership into the classroom and online courses and works diligently to engage learners and fulfill the mission of JBU to provide Christ-centered education that prepares people to honor God and serve others by developing their intellectual, spiritual, and professional lives.

Gerald Reimer

Mr. Gerald Reimer teaches both graduate and undergraduate courses in accounting for the College of Business. He has a B.S. in Accounting from JBU, an M.B.A. from Washburn University in Kansas, and is also a licensed Certified Public Accountant in Arkansas.

Prior to teaching, Mr. Reimer spent 13 years in the professional world of accounting with over 11 of those years in public accounting at a national CPA firm in Kansas. His main focus was in leading audits and reviews for construction industry and financial institution clients. Then, Mr. Reimer made both a career and culture change by moving with his wife and two young daughters to Morocco to teach accounting at Al Akhawayn University in Ifrane, a university that follows the American system. He spent 11 years there on the business faculty and also coordinated the MBA program before leaving Morocco and coming full circle back to JBU in 2017, his alma mater. He enjoys bringing real-life experience in accounting and an international perspective into the classroom.

Sam Heinrich

As a JBU alum, Dr. Sam Heinrich returned to JBU in 2014 to accept a position as Associate Professor of Business and Department Head for Online Undergraduate business programs. He now focuses solely on teaching traditional and graduate courses in the areas of Finance, Economics and Marketing. Along with a B.S. from JBU, Dr. Heinrich has an M.B.A. in Finance from the University of Colorado at Colorado Springs and a D.B.A. in Marketing from George Fox University.

Prior to coming to JBU, Dr. Heinrich spent 20 years in management and the financial services industry. He worked in commercial lending, as a banker, during the first half of his industry related career and then transitioned into the role of President for a medium-sized electric utility contracting firm. His industry experiences include leading and supporting small, mid and large business enterprises in private and public forums both as a banker/lender/consultant and in a management role.

In 2001, Dr. Heinrich left industry to pursue his passion for teaching. Initially, he taught in a private Christian high school and then moved into Christian higher education in 2007 where he’s able to bring his real-life experience in the business world into the classroom.

Traci Pierce

Dr. Traci Pierce teaches graduate marketing, research, and ethics courses, and appreciates the opportunity to integrate the Christian faith within each discipline. She holds a DBA in Marketing from George Fox University, and an MBA and BA in Religion from Campbell University.

Dr. Pierce has served as an administrator or professor in higher education for over 20 years. Prior to joining the JBU faculty, Dr. Pierce taught at Campbell University, Regent University, and Milligan College.

In addition to teaching graduate courses, Dr. Pierce also feels a calling to homeschool her twins. She lives in North Carolina with her husband and children and teaches graduate online courses remotely. She enjoys her annual visits to the Siloam Springs, AR campus as well as connecting with her colleagues at professional conferences.

Greg Robinson

Dr. Greg Robinson is currently the Associate Professor of Outdoor Leadership Ministries at John Brown University. Previously, he was the Program Director for HoneyRock, the Outdoor Center for Leadership Development of Wheaton College, as well as President of Challenge Quest, LLC in Pryor, Oklahoma, the Managing Member of Adventure Quest Recreation, LLC.

Dr. Robinson has a Ph.D. in Organizational Behavior and Leadership from The Union Institute and University in Cincinnati, Ohio. He also has a M.S. in Counseling from John Brown University.

Dr. Robinson's professional career has concentrated in the areas of experiential learning, team development, leadership development, facilitation and consulting with organizational change efforts. He is the author of A Leadership Paradox: Influencing Others by Defining Yourself; Teams for a New Generation: A Facilitator’s Field Guide;Adventure and the Way of Jesus, Lessons of the Way: Using experiential activities to explore the way of Jesus; and Leading from Where You Are: How Every Person Can Help or Hinder a Collaborative Culture.

His family includes his wife of 28 years Jeannie, his daughter Keely and her fiancée Nick LaTurner, his sons Kobe and Kyle, as well as two grandsons Lucas and Max.

Kai Togami

Director of ENACTUS
Professor of International Business

Mr. Kai Togami is the Sam Walton Fellow for the JBU Enactus Program, Professor of International Business in the University’s Soderquist College of Business and an organizational effectiveness consultant. Previously, he served as the Department Head for Graduate Business Programs at JBU and brought the Global Leadership Summit Simulcast to JBU to impact leaders across NWA. He has a B.S. from Wheaton College and an M.S. from Illinois State University.

Prior to JBU Mr. Togami worked in retail with Walmart Stores Inc. as Senior Director of Global Organizational Effectiveness, served as VP of Learning and Organizational Development in the construction industry for Neumann Homes, and worked in the service industry as Senior Director for Organizational Development and Change with The ServiceMaster Company.

Before entering the business world he was a coach, educator and then assistant professor at Wheaton College in Illinois.

Mr. Togami consults with executive leadership teams in areas of organizational effectiveness and counts it a privilege to be able to interact with students, leaders and organizations around the world. He currently serves as a Faculty Advisor Committee member for Enactus USA, a Board member for Ezekiel Rain and Lake Geneva Foundations and co-Director and VP of the Stenkirke Family Foundation.

Linda Vytlacil

Free Download Program Marketing Research Graduate Programs For Beginners

Dr. Linda Vytlacil, former Vice President for Data Science/Global Data & Analytics Platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics. With business development experience and P&L responsibilities in global consulting services, Dr. Vytlacil is a successful and award-winning team leader who is skilled at identifying and developing talent. She brings numerous skills to the classroom including technical credentials in advanced analytics across customer domains such as strategy, loyalty, digital marketing, pricing strategy, retail, product innovation, market research, econometrics, demand forecasting and performance measurement.

It’s exciting to start a new program—especially for faculty and staff members who are tasked with qualifying a new idea or exploring options in a particular market.

But implementing a program, even an online program, requires additional investment in personnel and marketing and outreach resources, among other costs. If the program is unlikely to produce enough revenue to cover those budgetary costs, the program is unlikely to be sustainable—that’s why many universities and colleges have market research processes in place prior to bringing new programs to leadership for approval.

This week, EMSI released a guidebook that shows you how to prepare the best possible program proposal by incorporating labor market and education data into your research. These steps can help you stay competitive, drive enrollment, and predict a new program’s sustainability before your institution invests time and resources into it. The best news? This data doesn’t have to be time-consuming or difficult to collect.

Topics and Questions

Chapter 1: What are the strengths and weaknesses of degree completion data, and how can you use it to find opportunities or verify the viability of a potential program?

Chapter 2: How can you use labor market data (both industry and occupation data) to further verify the viability, timeliness, and relevance of potential programs?

Chapter 3: How can you use business and job postings data to construct programs that align with workforce needs and prospective student markets?

A Sample from the Guidebook: On Education Data

The Integrated Postsecondary Education Data System (IPEDS) is one of the most useful data sources available to universities and colleges when evaluating new program potential. Developed by the US Department of Education’s National Center for Education Statistics, IPEDS collects data from every college, university, and technical and vocational institution that participates in federal student financial aid programs.

IPEDS data is organized into a taxonomy called the Classification of Instructional Programs (CIP) system. The CIP system tracks and reports on fields of study and completions activity. This data has a variety of uses for market research, primarily in terms of assessing the competitor landscape:

Free Download Program Marketing Research Graduate Programs K-12

• View nearby, competitor, and online program completion data to determine whether or not there is a strong demand for a specific program.
• Identify competitor programs, then research them further in order to determine how you can differentiate yours.
• Learn how you might tweak your program name and course offerings, if a similar program or emphasis is more (or too) popular.

Unfortunately, IPEDS only distinguishes between online and residential program counts; degree completion information is reported in aggregate. But there is a trick for getting a sense of how many students are graduating with online degrees in a certain discipline.

This information is extraordinarily valuable. In order to measure potential interest, and to improve upon your marketing strategies and differentiate your program offerings, you have to know your competition.

But because IPEDS is so comprehensive, it can be bewildering and difficult to navigate. CIP classifications do not necessarily match up with the exact names of majors, so even finding your institution’s own completers might be difficult. How can you make sense of it?

One method is to try different detail levels. If you can’t find what you are looking for at a more detailed level, you’ll be able to find it with a broader view—and vice versa. The CIP taxonomy is organized on three levels:

1. The two-digit series: general groupings of related programs
2. The four-digit series: intermediate groupings of programs that have comparable content and objectives
3. The six-digit series: specific instructional programs

IPEDS can also tell you whether or not a specific institution offers a specific program, which allows you to compare prices, enrollment, financial aid, student success, and finances. You can even see if it offers an online option for that program (this is one way to estimate online program popularity).

Unfortunately, IPEDS only distinguishes between online and residential program counts; degree completion information is reported in aggregate. But there is a trick for getting a sense of how many students are graduating with online degrees in a certain discipline. To do this, analyze completions data for traditionally online universities (such as Capella University, Liberty University, Arizona State University-Skysong, etc.). By viewing these schools’ degrees and completions, you can estimate interest, popularity, and need.

How else can IPEDS data be used for market research? With this information, you can easily see whether or not your institution can compete with other programs in terms of tuition rates, scholarship offerings, etc. For example, if the degree program you want to start is popular but the average price of the program is higher than your institution would charge, the program may still be a worthwhile opportunity for you.

Free Download Program Marketing Research Graduate Programs

For more on EMSI data—available at the county, MSA, and ZIP code level—or to see how else data can drive success at your institution,visitour university page or contact us. Follow EMSI on Twitter (@DesktopEcon) or check us out on LinkedIn and Facebook.